Cannes Lions

Unlimited Apologies

ENTEL PERU, Lima / ENTEL PERU / 2019

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Overview

Entries

Credits

Overview

Execution

We use as our main character in our campaign a Andrés "El Cóndor Mendoza" a former Peruvian soccer player who, before our campaign, had a not very positive connection with the Peruvians. This idea and strategy was only applicable and understandable to the Peruvian territory.

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