The process of creating this piece of branded content was fairly simple, as it was for a positive cause. The National Geographic was the greatest asset for us getting the piece on air.

The audience was drawn to the content through the products that Omega produces with their established customer base. We drew in a new audience through the National Geographic channel and the internet, as well as through the publicity that Orbis' Flying Eye Hospital was able to create.

Omega sold out of all the products that were affiliated with this project, and the National Geographic repeatedly aired the project, and the internet had a significant amount of visitors to the Blue Vision and Omega sites.