Cannes Lions

TIDE

NICKELODEON, New York / PROCTER & GAMBLE / 2014

Presentation Image
Online Video
Presentation Image

Overview

Entries

Credits

Overview

Execution

Nickelodeon Creative Advertising created a digital series for Tide: Nick Mom-ents in History.

Outcome

It raised brand awareness and increase familiarity of the Tide brand amongst moms via high-impact custom content.

The results led to 2 additional campaigns.

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