Cannes Lions
TIDE
NICKELODEON, New York / PROCTER & GAMBLE / 2014
Overview
Entries
Credits
Overview
Execution
Nickelodeon Creative Advertising created a digital series for Tide: Nick Mom-ents in History.
Outcome
It raised brand awareness and increase familiarity of the Tide brand amongst moms via high-impact custom content.
The results led to 2 additional campaigns.
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