Cannes Lions

TIDE

LEO BURNETT ISTANBUL, Istanbul / PROCTER & GAMBLE / 2010

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Overview

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Overview

Execution

Lowfold steel napkin dispensers designed like a t-shirt form that dispense one napkin at a time like a newly washed white t-shirt. We wanted to bring Tide and the consumer together in the moment of stain and we placed The Shirt-kins in over 25 cafes and restaurants visited by families.

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