Cannes Lions

TIDE LAUNDRYMAN

LITTLE LAMB FILMS, Mumbai / PROCTER & GAMBLE / 2013

Case Film
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Overview

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Credits

Overview

Description

In India consumers, as a part of their habit and psychology, believe that scrubbing is the most important part in washing clothes and is the only way to get better whiteness. This TVC is based on such belief where a typical Indian laundryman, in a typical Dhobighat (the common washing place of laundrymen), instructs his team to scrub the clothes harder to get better whiteness. What he has in store is a BIG surprise!!

Execution

The Music featured in this film is an original score created by using all the sound elements of an actual Indian Dhobighat (Laundryman's workplace in India)

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