Cannes Lions
TRY/APT ADVERTISING AGENCY, Oslo / RIGHT PRICE TILES/CONTERA / 2013
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Description
A Norwegian family wants new, nice bathroom tiles and are willing to go far to afford it.
The father takes an extra job as a test person when the Army wants to test out new interrogation techniques, based on people's phobias.
He has trouble with rodents (gnawing animals), and is seriously scared when the interrogator first shows him pictures of a mouse and a squirrel. But when the interrogator pulls off his face and reveals a rabbit face underneath, he freaks out totally.
In the end, the narrator comforts the family that they don't have to go through all this – you can buy the same tiles, at a much lower price, at Right Price Tiles.
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