The brief was to launch new Temptations Tumblers online with a film that would make the brand stand out against other pet treat advertising as well as against all the cat-based content that appears all over the Internet.

As Tumblers are made to be thrown and rolled, a sport analogy felt like the right strategy; how to bring it to life was the harder task. After hours of exploring different executional styles, we arrived at the idea of making it look and feel like a sports brand spot before revealing the sportsmen and women are actually playing with their cats.