Cannes Lions

Timeless

BETC, Paris / LACOSTE / 2018

Film
Demo Film

Overview

Entries

Credits

Overview

Description

This epic cinematic fresco is set in the 1930s where a man experiences love at first sight. He sets off on the trail of a mysterious woman, jumping on the train she is riding. But as soon as he reaches the first car, he finds himself in the 1940s. Determined to find her, the hero begins a frantic quest that takes him through carriages and eras, until he ultimately arrives in the present. Over time, styles change but the polo retains its timeless elegance.

Similar Campaigns

12 items

1 Cannes Lions Award
The 9th Lane

BETC, Paris

The 9th Lane

2022, LACOSTE

(opens in a new tab)