We created a branded radio series. Six half-hour shows broadcast on the most popular FM station in Bangladesh. Titan, Be My Love would feature celebrity couples talking about their love and relationship every Friday.

And, on Saturday, Radio Foorti would broadcast live links from Titan outlets, with radio DJs promoting the products, talking to customers and inviting listeners to send in “love quotes”.The campaign started three weeks before Eid and included a competition offering listeners the chance to win Titan watches. Entry was by SMS and the twist was that men could win ladies’ watches and vice versa. The prize would have to become a gift.

Winners were contacted during the radio show and asked to express their feelings for the person they would give the watch to.

On Facebook, we uploaded images of the gift distribution to the Radio Foorti fan page.

Our shows reached 1 million listeners, who heard us give away 20 watches.Despite only running for three weeks, Nielsen research found that Titan, Be My Love was one of the most recalled shows in Bangladesh, beating many scheduled, long-running programmes.SMS entries topped 5,000 and nearly 10,000 Facebook fans saw us distribute the prizes.

Sales surged by 26%, with increased footfall and customer enquiries at retail outlets.