Cannes Lions

TO FIGHT AIDS, TUBERCULOSIS AND MALARIA

PUBLICIS CONSEIL, Paris / GLOBAL FUND / 2005

Film
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The impact of the film springs from its deliberate use of violent imagery, its gritty view of Glasgow suburbs, its subtitles, the absence of background music and the physicality of the final confrontation it depicts. The basic principle being, “Big problems require big solutions.”

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Shortlisted Cannes Lions
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Freedom

2020, WORLD WILDLIFE FUND (WWF)

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