Cannes Lions
UNCOMMON CREATIVE STUDIO, London / ITV / 2022
Overview
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Credits
Execution
Marcus Rashford, Jadon Sancho and Bukayo Saka were subjected to unforgivable social media taunts in the wake of their defeat to Italy in the Euros 2020 final.
Produced in just 24 hours, this print execution ran across every national newspaper in the UK with a message of support for these players.
It led with a striking black and white image of players taking the knee in a show of solidarity against racism alongside the poignant message: ‘Together we will never lose. ITV stand with England.’
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