We used all Facebook Canvas features to create a great interactive Tomb Raider puzzle. All fans could become Lara Croft to try and figure out the secret code to release exclusive movie content.

We put the Canvas in the air one week before the movie’s release, in the fanpage of Tomb Raiders and also sharing in the national fanpage of Warner. The media ran until the premiere and the audience spent the whole week playing the game, some for the first time, others coming back to the game.

People who have opened Canvas: 121,123

Unique users: 89,888

People who came back (very rare to happen in the Canvas format, people usually interact once and end there): 25.459

Length of stay (the success cases presented by Facebook reached 26s): 101 seconds

Engagement (like, shares, comments, etc.): 15,333

In addition to the numbers, people who did not even know each other created conversations in the comments, helped each other and created theories. People who made bad comments about the film (by choice of the actress, for example), were replied by the engaged public itself.