Spikes Asia

Tomorrow Wants Its Car Back

SQUEAK E. CLEAN STUDIOS, Sydney / HYUNDAI / 2022

Film

Overview

Entries

Credits

Overview

Execution

The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson, a car that looks so futuristic that it really shouldn’t be available in 2021.

The night bugs, the owl, the driving scenes, and spot effects like the dog and footsteps, everything was recreated to get a filmic soundtrack that complemented the well crafted visual affects and film.

With the robot alien sounds, we wanted to bring these mechanical, delicate but intriguing aliens to life. Every movement was scored with servos, hydrolics and pneumatic sounds to bring their mechanisms to life and also interact with the environment around them. The Alien footsteps on the tiled roof, the delicate touches of the fingers across the car grille, the fast reactions of movement from the sprinkler to the accelerator slam, it has you on the edge of your seat waiting to see what happens next.

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