Cannes Lions

Tomorrow Wants Its Car Back

HYUNDAI AUSTRALIA PTY LTD, Chatswood / HYUNDAI / 2022

Film

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Overview

Execution

The all-new Tucson is Hyundai's most advanced car ever, and is the first step in Hyundai's design and innovation led future. So how do you show Australia that the all-new Tucson is full of advanced tech?

You have robots from the future travel through time to try and steal it back. In the commercial we see robots creep from the bushes, luxuriate in the Tucson’s good looks, experience its incredible tech, and then frantically drive the car back to the future, after being startled by the family dog.

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