Cannes Lions

Tomorrowland

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2016

Presentation Image

Overview

Entries

Credits

Overview

Description

A ticket hunt online, offline and throughout the country in new media like a Sneakers and Vinyl cover.

Execution

Google Images, on Radio Skol program, and even in the source code of websites.

Outcome

Google Images, on Radio Skol program, and even in the source code of websites.

List the results (30% of vote).

40 million of awareness

10 million views

1º Place Global on Periscope during Tropkillaz streaming

1,2 million unique visitors

99% positive comments on Social Media

From 30 to 70 thousand followers on Twitter

From 9 to 50 thousand followers on Instagram

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12 items

2 Cannes Lions Awards
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2020, ABINBEV

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