Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2016
Overview
Entries
Credits
Description
A ticket hunt online, offline and throughout the country in new media like a Sneakers and Vinyl cover.
Execution
Google Images, on Radio Skol program, and even in the source code of websites.
Outcome
Google Images, on Radio Skol program, and even in the source code of websites.
List the results (30% of vote).
40 million of awareness
10 million views
1º Place Global on Periscope during Tropkillaz streaming
1,2 million unique visitors
99% positive comments on Social Media
From 30 to 70 thousand followers on Twitter
From 9 to 50 thousand followers on Instagram
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