Cannes Lions

The Tale of Wara'na (comics)

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2017

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Overview

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Overview

Description

In tribute to the people who for centuries have cultivated the Guaraná with so much affection, we revived the Legend of Wara'ná in a comic book.

Execution

A comic book entirely made by hand, like the harvest has always been done by the tribe. A real tribute to the roots of our soft drink and to its manual harvesting process.

Outcome

On social networks, people posted photos of the comic book, further increasing the impact of the campaign.

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