Cannes Lions

TOOHEY'S NEW BEER

SAATCHI & SAATCHI, Sydney / LION NATHAN / 2006

Film
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‘Catapult’ is about Tooheys New bringing people together to make great things happen. It’s all for the love of beer with the hero of the ad, the thing that brings the people together in happiness and celebration, being Tooheys New.or.... hundreds of people catapult beer ingredients into the clouds to try to make it rain beer.

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