Cannes Lions
OGILVY & MATHER PHILIPPINES, Makati City / ACE HARDWARE / 2016
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Romantic feelings are at an all-time high during Valentine’s season. How can the brand leverage on this, knowing we are a hardware store – the farthest thing from anyone’s mind during Valentine’s? We researched and found a survey that revealed what women find sexy about men, and having handyman skills emerged at the top of the list. So we applied this insight and used male & female tools to represent the attraction between opposite sexes.
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