Cannes Lions

TOP CLIENT LOYALTY PROGRAM

SHACKLETON AD, Madrid / CEPSA OIL COMPANY / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Outcome

• Attendance to the trip: 98%. 120% of objective and the highest in the past 6 years.

• Although this wasn’t the main objective, an outstanding fact is that 16 of the attending clients increased their orders after the campaign and none of the clients reduced them.

• At the end of the trip, on their own initiative, the clients offered CEPSA a book where each of them wrote a grateful message.

• Souvenir of the experience with Karpov and contribution to consolidate the relationship with CEPSA.

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Shortlisted Cannes Lions
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