Cannes Lions
TOPPER SPORTSWEAR
KEPEL & MATA, Buenos Aires / ALPARGATAS / 2010
Overview
Entries
Credits
Overview
Execution
* Find the best way to make the fans live the World Cup* It went on air like a TV show.
Outcome
* Fans of Estudiantes are fans of Topper now, and the programme was seen by all football fans, not only Estudiantes'. * This action helped build the relationship between the brand and football and Estudiantes fans made the Estudiantes sportswear sales grow by 50%.
* 50% increase sales.
Similar Campaigns
12 items
