Our idea was Torchview.

Teaming up with the inventors of Google Streetview, we built the world’s biggest, social panoramic snapshot of the entire Olympic Torch Relay route, allowing the whole of the UK to become the Olympic stadium.

Mounted on our Lloyds TSB Torchview convoy bus, we combined Streetview technology with social tagging for the first time and created the most tagged piece of Facebook content ever.

We captured every cheer, every flag and every lump in the throat of the millions who lined the streets to see the flame.

1,800 miles and one million separate images were combined in a 24-hour operation over 70 days.

And millions of memories were shared.

When the people of the UK couldn’t get to the Games, we brought the Games to them.

Our results were truly record breaking.

3.6 million Torchview images were viewed and it was the world’s most tagged piece of content ever, beating the nearest rival by 35%.

22% of the UK was exposed to a Facebook Torchview message and it was Lloyds TSB’s first ever social outreach campaign generating a tweet reach of over 750,000.

And Torchview drove Lloyds TSB to an Olympic leading 69% sponsorship awareness.

We started with an outside chance and ended being the No.1 brand for London 2012.