Cannes Lions

TOTALLY UNLIMITED CALLING

BBH, New York / VIRGIN / 2010

Overview

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Overview

Description

Virgin Mobile launched a new Unlimited Calling plan that lets you talk as much as you want for $49.99. So to demonstrate how with this plan you literally never have to stop talking, we show a woman on the phone in a department store who has to hop in the changing room. But instead of hanging up and ending the conversation, she simply lets her mouth detach from her face and continue talking into the phone as the rest of her body walks off to change.

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