Cannes Lions
DDB MEXICO, Mexico City / VOLKSWAGEN / 2014
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The ad tells the story of a little boy that is really thrilled to try a toy Touareg that promises to be a great fun experience, To his surprise and his father's, the Touareg starts but never moves, the kid gets frustrated, starts to cry and his fathers takes him away from it. we see on the screen: TOUAREG'S CONTINUOUS DAMPING CONTROL. REDUCE THE VEHICLE BODY MOVEMENT TO THE MAX.???
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