Cannes Lions
GREY SPAIN, Madrid / VOLVO / 2016
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Description
The idea of this campaign is to inform the target audience that the New Volvo V40 has blind spot detection.
The way to communicate this is through funny analogies with situations where someone does not see what is coming to him. In everyday life one may suffer the consequences of not seeing something coming, but not driving a Volvo V40 because it has blind spot detection.
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