Cannes Lions

TOUCH KEEPS YOU ALIVE

CONTRAPUNTO BARCELONA, Barcelona / COLGATE-PALMOLIVE / 2017

Film
Digital Proof JPG
Digital Proof JPG
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We show a sequence of different moments of touch: father and son hugging, a couple caressing, the moment after the birth of a child… with intriguing close up shots of skin. We explain the surprising benefits of touch, and how touch is more than just a sense. We call on people to go beyond virtual contact and go touch someone they love. We close with the statement ‘Touch keeps you alive’.

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