Cannes Lions

Danger reduced to 0.01%

RED FUSE COMMUNICATIONS, New York / COLGATE-PALMOLIVE / 2018

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

In this radio execution, we hear the description of something very dangerous and deadly: a tsunami. Then we hear the description that only 0.1% of that same dangerous thing, it's not harmful at all. In the end, the announcer proves that Protex kills 99.9% of the germs, reducing the danger to 0.1%

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