Cannes Lions

Big Problems-Zombie/Army/Flood/Devils

Y&R SHANGHAI / COLGATE-PALMOLIVE / 2017

Presentation Image
Digital Proof JPG
Supporting Images
Supporting Images
Digital Proof JPG
Supporting Images
Supporting Images
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Big Problem Starts Small. Protect with Colgate before a small problem gets bigger.

Execution

We used 3D illustrations to give a sense of scale. The work was executed via outdoor and indoor posters.

Outcome

This campaign was launched late April. We do not have detail results yet.

Similar Campaigns

12 items

The COVID Poster That Spreads Smiles

WPP@CP, Singapore

The COVID Poster That Spreads Smiles

2023, COLGATE-PALMOLIVE

(opens in a new tab)