Cannes Lions

Big Problems-Zombie/Army/Flood/Devils

Y&R SHANGHAI / COLGATE-PALMOLIVE / 2017

Presentation Image
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Supporting Images

Overview

Entries

Credits

Overview

Description

Big Problem Starts Small. Protect with Colgate before a small problem gets bigger.

Execution

We used 3D illustrations to give a sense of scale. The work was executed via outdoor and indoor posters.

Outcome

This campaign was launched late April. We do not have detail results yet.

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