Cannes Lions

TOUCH OF COURAGE

LUMINAS, Sao Paulo / CLINIQUE / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Instead of just lighting up, we transformed the most visited museum of São Paulo into a screen for a mapped projection. The messages sent through the "touch of courage app" were show on the museum's facade.

Outcome

Over 6,700 shares at BCA Brazil Fanpage

2million impacts at the web alone

Over 5,200 million people impacted all in all

The most relevant fanpage about the theme in Brazil

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