Cannes Lions
LUMINAS, Sao Paulo / CLINIQUE / 2013
Overview
Entries
Credits
Execution
Instead of just lighting up, we transformed the most visited museum of São Paulo into a screen for a mapped projection. The messages sent through the "touch of courage app" were show on the museum's facade.
Outcome
Over 6,700 shares at BCA Brazil Fanpage
2million impacts at the web alone
Over 5,200 million people impacted all in all
The most relevant fanpage about the theme in Brazil
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