Cannes Lions
TOKYU AGENCY, Tokyo / YAKULT / 2012
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In this comic strip, in spite of the fact that the hero has an intense feeling for his mission to try to help people, there is a spirit of people helping each other so our hero does not have a chance to participate in the action. Our hero exclaims, “I see. We are all heroes.”, which deeply expresses the cheerful toughness of mind hidden in the Japanese people, which the world recognized after the earthquake disaster in Japan on March 11, 2011.
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