Cannes Lions

TOURS AND TRAVEL

McCANN ERICKSON RUSSIA, Moscow / KMP GROUP / 2009

Film

Overview

Entries

Credits

Overview

Description

That mysterious Russian soul was the inspiration for this film. It was shot specifically for The Lonely Planet Guide, but was soon withdrawn once the complaints started. We were subsequently approached by KMP Travel Group in Moscow to use this film to sell ”alternate adventure tours” in Russia to intrepid foreign and Russian tourists.This commercial captures the spirit of Russia that is otherwise hidden from the outside world.

Similar Campaigns

6 items

Pegasus Airlines-Fly cheap

PEGASUS AIRLINES, Istanbul

Pegasus Airlines-Fly cheap

2018, PEGASUS AIRLINES

(opens in a new tab)