Cannes Lions
McCANN ERICKSON RUSSIA, Moscow / KMP GROUP / 2009
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That mysterious Russian soul was the inspiration for this film. It was shot specifically for The Lonely Planet Guide, but was soon withdrawn once the complaints started. We were subsequently approached by KMP Travel Group in Moscow to use this film to sell ”alternate adventure tours” in Russia to intrepid foreign and Russian tourists.This commercial captures the spirit of Russia that is otherwise hidden from the outside world.
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