This campaign plays with how we interpret a sound. So, we heard an ambiguous sound, which can be interpreted in two ways. One, linked to stress, urbanity, work. Another, linked to tranquility, vacations, out of town. If the listener to interpret the sound in the first way, it's a sign that he needs to go on vacations. The Voice Over is almost robotics, representing a person who urgently needs to go on vacations, too. The way to rescue the emotion is relaxing in a Accor Hotel.