Brand situation: the ibis family with its 3 hotel brands (ibis Hotels, ibis Styles, ibis budget) and 2000 hotels in 69 countries provides the right travel accommodations according to your needs. Whatever the destination you can get the style, the price, and services.

Problem: millennials are increasingly looking for alternative accommodations when it comes to take a trip. They are not expecting more than a bed but an experience when the question comes to travel. Today they don’t consider ibis anymore and the brand is not part of their travel experience.

How do we gain prestige towards this target and make them consider the 3 ibis brands for their travels?

Objectives: brand awareness and consideration: smile at the millennials and make them discover the 3 ibis brands.

Duration: one-week activation from july 10th. 6 days to make the community discover London, Barcelona and Berlin: 3 Millennials friendly destination, through our 3 hotel brands.

Mobile first content produced with mobile devices: around 50 snaps per day shot with a smartphone and the Spectacles. The authenticity and using the snapchat narrative code (point of views, stickers, stories..) also participates in the very native integration of the brand.

An agile team to produce the content: influencer, social media manager, client brand team, creative and project manager: the entire team and material should travel in a taxi!

4 prior markets for ibis: a pan-european activation focused on UK, Germany, Spain and France.

Ecosystem: Snapchat priority, using Facebook, Instagram and Youtube from ibis doubled with the influencer’s audience to leverage our communities and make it grow.