Cannes Lions
PUBLICIS CONSEIL, Paris / ACCORHOTELS / 2016
Overview
Entries
Credits
Description
#EmojiSearch
the 1st social search engine for your holidays, using your Emojis.
Send your combination of emojis with the # on Twitter, Facebook or Instagram & within seconds you had the perfect & personalised destination, that fits with your emotions and desires.
Execution
Within seconds of receiving a user’s emoji combination, one of 16 AccorHotels community managers proposed a perfect & personalised destination. This took place 24-7, during 5 days, in 7 languages.
Outcome
In 5 days:
2.700 personalised suggestions to 1600 different hotels.
24.000.000 individuals reached on social
X3 more engagement than on an average post
218.000 likes on #EmojiSearch posts
X 10 more fans recruited, compared to an average week.
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