Cannes Lions

#Emojisearch

PUBLICIS CONSEIL, Paris / ACCORHOTELS / 2016

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Overview

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Credits

Overview

Description

#EmojiSearch

the 1st social search engine for your holidays, using your Emojis.

Send your combination of emojis with the # on Twitter, Facebook or Instagram & within seconds you had the perfect & personalised destination, that fits with your emotions and desires.

Execution

Within seconds of receiving a user’s emoji combination, one of 16 AccorHotels community managers proposed a perfect & personalised destination. This took place 24-7, during 5 days, in 7 languages.

Outcome

In 5 days:

2.700 personalised suggestions to 1600 different hotels.

24.000.000 individuals reached on social

X3 more engagement than on an average post

218.000 likes on #EmojiSearch posts

X 10 more fans recruited, compared to an average week.

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