Toothbrushes with a microchip that counted the times that the adults brushed their teeth. We installed a screen in the town square which monitors each toothbrush in real time.

Subsequent studies showed that 80% more adults in Buah Batu now clean their teeth.

Pepsodent became the top oral hygiene brand.

The action reached both adults and children.

This idea has now turned into the brand’s global oral hygiene awareness campaign.