Cannes Lions

TOYOTA AURIS

ZENITHMEDIA, Dusseldorf / TOYOTA / 2007

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Overview

Entries

Credits

Overview

Execution

27 different poster creatives were the base of many different combinations on multiple poster sites. People could always discover the Toyota Auris in a new and surprising way. The background of the different creatives always matched, so all posters always added to a 360 degree world.Based on the claim “eyes on Auris” radio editorials called for people to interact.The strong outdoor-visuals were also used as recognition-burner in Online, Mobile, Newspaper, Magazines and TV campaigns

Outcome

The most successful model launch in Germany ever!The campaign has raised the model awareness from 0% to 68% in 4 weeks!And people interact with Toyota: 800,000 online visits and308,000 prospects visited the dealers at the launch weekend.

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