Cannes Lions
SAATCHI & SAATCHI, Sydney / TOYOTA / 2008
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The proposition for the Toyota Hilux 4x4 is based around its incredible towing power. So when the Pasha Bulker oil tanker became stuck on an Australian beach, we created a topical viral ad - with no budget - that told the story of how the Hilux towed the stranded vessel back to sea.
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