Cannes Lions

TOYOTA LAND CRUISER

SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2008

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We created the 2008 Toyota Land Cruiser Experience Site, which was designed to showcase the all new 2008 Land Cruiser and illustrate its capabilities and heritage in two settings: Northern Territory Australia and the Yukon Territory. Utilising photos captured by renowned photojournalist Randy Olson, the site employs an interactive scrolling panorama for exploring vehicle features and the crew’s travels through the Australian Outback and Yukon. The journey is all immersive through video, photography and music. In addition the site features an interactive section that explores select past Heritage models from the Land Cruiser legacy.

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