We brought the idea of a ‘Prius for everyone’ to life by creating a large person made out of people. This ‘People Person’ exemplified everyone, who up until now have all shared the same Prius. The spot shows them discovering the new Prius Family, breaking apart and driving away in the Prius that suits them.The People Person did the job of evolving Prius Harmony by creating a person out of people instead of objects in nature. The People Person also existed in a giant, simple, colorful world, which was all built and shot practically around him. This beautiful world adhered to all the optimism, color and magic that is the Prius brand, while giving the brand a fresh new look.