Cannes Lions
SAATCHI & SAATCHI, Petaling Jaya / TOYOTA / 2005
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Seeing a VIOS by a lake, a jogger walks up to admire the car. However, as he reaches out to touch it, the car falls over. Revealing it to be a cardboard cutout. Suddenly, a tentacle comes out of the lake and pulls the jogger in. It re-adjusts the cutout.
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