The Avensis. Mid-size sedan developed in Europe.The objective was to promote the European-made and sold Avensis and expose the European taste of the vehicle to the Japanese consumers.

Launched simultaneously with the release of the new model, a web campaign that involved a tie-up with five magazines was introduced.

Within this set context the website approached presenting the content using PIP technology, giving the site a navigator that presented the website. The navigator was tasked with commenting on fifty places across Japan that all had distinct European tastes.