Cannes Lions
TEQUILA\LONDON, London / VAUXHALL / 2005
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The New Astra is the first car in its class to include a computer-controlled chassis that adjusts the damping to suit different driving styles, resulting in less body roll and a more comfortable ride. To dramatise this we created a series of banners that subvert the users conceptions in an unusual and engaging way. In this case, what seems to be a simple 468x60 banner gets turned inside out by the Astra’s amazing cornering capabilities, surprising the viewer. Displayed in lifestyle, news and automotive sites, it's highly attractive and stylish, keeping away from the commonplace automotive communication on the web.
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