Cannes Lions

TOYOTA VITZ

TYO INTERACTIVE DESIGN, Tokyo / TOYOTA / 2008

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This is the website for the minor change of Vitz (Yaris) by Toyota. To catch the interest of our target, who are women in their twenties, several approaches were taken. First, we defined Vitz as “a new fashion item” and defined the theme of the website as a fashion show. Secondly, we joined up with TOKYO GIRLS COLLECTION, Japan‘s biggest fashion show, and featured Mie; she is a fashion model who is popular among the target age group. Within the interface, the users are able to freely edit the model's fashion, the colour of the car, and the BGM by choosing the colour of the timeline at the bottom of the screen. As a result of this online interactive campaign, the website gained great popularity, which is reflected on the 1.6 million page views recorded in the duration of three months.

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