Inspire short haul travellers with an interest in the Da Vinci Code to Eurostar travellers and brand advocates. We created the ultimate cross-platform promotion with a community of code breakers trying to win huge Eurostar prizes. The destination site featured 19 puzzles released over time set on a non-stop train between London and Paris. Offline and online media were used to distribute clues and drive traffic to the destination site. 1.5 million players spent a combined 27 years playing on the site in 4 weeks culminating in an uplift of 20% in ticket sales. Eurostar's most successful promotion ever.Username = awards@de-construct.comPassword = awards