PRAYTELL, Brooklyn / MAC COSMETICS / 2018
The Trans Movement: many people have questions but many are afraid to ask or don’t have the baseline knowledge to form the questions. With Trans102, we set out to change that.
The goal was to create a learning experience that felt accessible, easily digestible and simply fun to watch. Working with Silas Howard (director of Transparent, This Is Us, A Kid Like Jake) and Jen Richards, two of the most eminent creatives from the trans community, we created a series of digital shorts. Each short covers a different topic - from gender pronouns to sexuality to working and going to school - in a lighthearted way using members of the trans community as our guides. The pieces don’t lecture, they don’t shame. They simply work to inspire a little bit more empathy from the cisgender community.
WUNDERMAN THOMPSON ARGENTINA, Buenos aires
2020, MAC COSMETICS