Cannes Lions

Trans102

PRAYTELL, Brooklyn / MAC COSMETICS / 2018

Film
Supporting Images
Supporting Content

Overview

Entries

Credits

Overview

Description

The Trans Movement: many people have questions but many are afraid to ask or don’t have the baseline knowledge to form the questions. With Trans102, we set out to change that.

The goal was to create a learning experience that felt accessible, easily digestible and simply fun to watch. Working with Silas Howard (director of Transparent, This Is Us, A Kid Like Jake) and Jen Richards, two of the most eminent creatives from the trans community, we created a series of digital shorts. Each short covers a different topic - from gender pronouns to sexuality to working and going to school - in a lighthearted way using members of the trans community as our guides. The pieces don’t lecture, they don’t shame. They simply work to inspire a little bit more empathy from the cisgender community.

Similar Campaigns

9 items

Mac Digital Opening

WUNDERMAN THOMPSON ARGENTINA, Buenos aires

Mac Digital Opening

2020, MAC COSMETICS

(opens in a new tab)