When Carnival executives set out to innovate their customer experience, they brought the agency on board. Through deep analytical insights, the team executed an innovative approach to streamline a complex cruise-shopping experience—putting the fun back into functional. Constant collaboration with our client helped us iterate and enhance the experience with techniques for deep personalization and retargeting. Since deployment, the experience has resulted in increased bookings for Carnival. And because more cruises are purchased online, Carnival has even trimmed their operational costs.Carnival wanted to break into the holiday season “e-tailing” space with a Cyber Weekend promotion and they tasked the agency with making sure that it was a success. The promotion launched with images featuring an unexpected class of cruiser: Cyber Weekend Robots. The humorous campaign was featured in hero spaces throughout Carnival.com, and it generated record-breaking, all-time highs in net bookings during Cyber Weekend.

We created the name, designed the logo, flyers, posters and other promotional materials. We also came up with three real-world activations that would make the agents feel like rock stars in real life. These activations included a red-carpet arrival, a star-worthy photo session and a chance to watch our client, the VP of Sales and Trade Marketing at Carnival, get a real tattoo that reads “Travel Agents Rock.”After the event, we produced videos that were shared on social media, along with a contest for agents. All of our efforts lead to an increase in positive sentiment from travel agents on Carnival-owned Facebook properties and received recognition from Travel Weekly, the cruise industry’s preeminent trade publication.