Cannes Lions
JWT SPAIN, Barcelona / CENTURY TRAVEL / 2008
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As there are many strange species of animals arriving in Spain these days as a result of global warming, we had the idea of doing an e-mail campaign with the different titles - Facts about the Fearsome Tiger Mosquito, Dangerous Jellyfish reaches our Shores, Invasion by Devastating Mollusc. The e-mail had an attachment of three PowerPoint presentations with information about these species which led to a surprising conclusion. They were sent to the travel agency’s mailing list of 1,000 clients, and enquiries increased by 18% compared with the previous year and 7% more trips were booked.
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