Each year travel agencies make enormous efforts to win more and more customers with early booking offers which include special discounts for summer holiday bookings as early as in March. The familiar music tracks in these seven radio commercials broadcast very fast, just as fast as it takes one to book a holiday. Those, listening very carefully, will very soon notice that each song is somehow linked to tourism. This year, the agency Soncek established itself as the leading Slovenian travel agency in the tourism branch.