FBTO always offers a simple solution for any kind of problem. That is why we created the Sand Towel as an incentive for people who took out travel insurance. Though just an ordinary white towel at first glance, when turned over it has a photo of sand printed on the back to use to cover your valuables when you go swimming. This clever device perfectly camouflages and protects your valuables so you can swim without worry.

During the two days at Schiphol more than 250 insurance policies were sold. In addition, the campaign led to a great deal of free publicity, including articles in the newspaper and postings on various Dutch and Belgian websites. Also, in the months of August and September more than 800 phone calls and email messages were received by FBTO from people who were eager to apply for an FBTO Sand Towel.