Cannes Lions
Y&R THAILAND, Bangkok / CENTRAL WATSON CO. / 2016
Overview
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Credits
Description
Women know what a bad hair day feels like and it’s not pleasant. So why not give them a real demonstration outside a Watsons store?
Execution
We turned trees outside a Watsons store into stunning outdoor posters. Using the different foliage of each tree, we highlighted the different benefits of the treatment. For example, a leafless tree was used to point out hair thinning.
Outcome
Along with a nationwide campaign, these refitted trees contributed to a 65% rise in sales of Watsons treatment wax.
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