Women know what a bad hair day feels like and it’s not pleasant. So why not give them a real demonstration outside a Watsons store?

We turned trees outside a Watsons store into stunning outdoor posters. Using the different foliage of each tree, we highlighted the different benefits of the treatment. For example, a leafless tree was used to point out hair thinning.

Along with a nationwide campaign, these refitted trees contributed to a 65% rise in sales of Watsons treatment wax.