Cannes Lions
CREATORS GROUP MAC, Tokyo / PANASONIC / 2012
Overview
Entries
Credits
Description
Our client has been developing a 'planting campaign' which connects with product sales since April 2007. This project needed to present the report of this campaign.
Execution
We laminated actual leaves instead of photography and illustration, which aims to merge the result of this campaign with the reality.
Outcome
The total number of plantings is increasing well. It has reached 3m and 740 thousand trees.
Similar Campaigns
12 items