Cannes Lions

TREE-PLANTING CAMPAIGN

CREATORS GROUP MAC, Tokyo / PANASONIC / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Our client has been developing a 'planting campaign' which connects with product sales since April 2007. This project needed to present the report of this campaign.

Execution

We laminated actual leaves instead of photography and illustration, which aims to merge the result of this campaign with the reality.

Outcome

The total number of plantings is increasing well. It has reached 3m and 740 thousand trees.

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